SABC 3 is owned by the South African Broadcasting Corporation. It prides itself in reflecting a successful and stylish nation, with viewers who have their hearts firmly rooted in South Africa. SABC 3 screens a combination of international programming as well as locally produced soap operas, talk shows and drama series. The channel delivers entertainment, information and insight to up market, South African, mostly urban achievers with a world view. Its tone is fresh, dynamic, inclusive and credible. It therefore delivers cutting-edge programming which indulges viewers’ need for entertainment while it also serves to educate and inform.